6/13/12

Connecting the Dots for "Social Business" Growth

Communications + Integrated Strategy + Technology / Measurements = Growth
 I see the need, I envision the potential, and I'm seeking an opportunity to make a difference. I've done my research through my journey over the past several weeks of networking with marketing consultants, meeting with corporate executives, and interviewing for a variety of marketing/ communications positions. The conclusion I've come to is that technology, brand strategy, and internal corporate communications need to be aligned within an organization.

Companies that take advantage of emerging technology to connect the dots with streamlined communication within their departmental silos, incorporate an integrated (mix of traditional, digital, and social media marketing) brand strategy, and analyze digital and social media metrics will be light years ahead of their industry competitors.