Joe Pulizzi on Content Marketing | Notes from 4/6/17 #nashvilleama Presentation

Pic: Me & Joe Pulizzi at #NashvilleAMA on 4.6.17.

Today I attended a local NAMA (Nashville AMA) Marketing program, and here’s what I learned about Content Marketing from Joe Pulizzi, founder of Content Marketing Institute. 

Content Marketing is where digital marketing lives and has long term success. Hoping some of this can help you in your long-term marketing strategies! 

First things first. Some CEOs and CFOs may ask, "What's the point of content marketing?"

Per Joe Pulizzi, [it's] "building an audience in order to change a behavior" - AKA conversion.

HOW TO BUILD A CONTENT STRATEGY:

STEP 1: Find the Sweet Spot

• what is your customer's sweet spot? What do they want to know?

• What knowledge do you have that is valuable to them?

• What topic are you the leading expert on?

STEP 2: Content Tilt 

• Don’t just put out the same kind of content everyone else does on the same channels. Get crafty with resources.

• Where is there an area of differentiation that you can distribute your content to break through?

• What is your differentiator amongst your competitors? You must break through!