Nashville is known for Country Music, Tourism, and Publishing…but there are several hidden gem Retailers (Dollar General, Tractor Supply Company, Journey’s, Kirkland’s) and CPG companies (Mars Petcare, Oreck, GooGoo Clusters, Griffen Technology) right here, as well as the Shopper Marketing Agency I work for, Catapult Marketing…where the focus is on you- the consumer.
I’m fascinated by the intersection between digital technology (apps, beacons, targeted digital ads and coupons) and the connection between the brand, consumer, and retailer. It’s a growing segment of digital marketing, focused around ever-changing shopper habits, called “Shopper Marketing”.
I’m fascinated by the intersection between digital technology (apps, beacons, targeted digital ads and coupons) and the connection between the brand, consumer, and retailer. It’s a growing segment of digital marketing, focused around ever-changing shopper habits, called “Shopper Marketing”.
Below is the list of Top 13 Shopper Marketing e-newsletters I subscribe to in order to stay informed of the latest trends. Many of these Shopper Marketing e-newsletters feature case studies where retailers and brands are finding success in digital shopper marketing. There are no rules, so the playing field is wide open and I am a huge fan! Let’s watch it play out together.
Get your inbox ready! The links below will take you directly to the Shopper Marketing e-newsletter’s subscribe pages. You’re welcome ;) NOTE: These are in NO particular order.
Top 13 Shopper Marketing e-newsletters:
13. RetailTouchpoints - Retail TouchPoints (RTP) is an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels.
12. Retail Leader - 100% Senior Executive Focused, Retail Leader delivers news, analysis and information specific to the needs of top managers in the retail, food, and allied industries.
