Cinderella's Social Media Engagement Lessons for Marketers

Once upon a time in a land far, far away....

Photo: wikipedia.org Creative Commons 2.5

You know the ending of the Cinderella story: She gets her prince and lives happily ever after. Before there was an "ever after," there was a path to her prince and actions she took that led to her engagement.  (Yes, engagement  has a double meaning in this blog post!)

How did Cinderella get to that magical point of engagement? Below are Cinderella's social media engagement lessons for  marketers.

1. Little blue birds are the best helpers.

Cinderella sang, and her little blue birds showed up to help her.

Marketers:  Your Twitter audience can be your best resource for product reviews, customer service and generating ideas for new products or services. Talk to to them, ask their opinions, and listen to them sing with you in the harmony of your brand. It truly is a magical thing when this happens!

2. Always have faith in your Fairy Godmother.

After her stepsisters cruelly destroyed the dress she planned to wear to the ball, Cinderella broke down in sorrow, beginning to lose her faith in dreams; However; her faith was still strong enough to summon her Fairy Godmother.

Marketers:  When your brand is attacked by online "trolls" who only seek to damage your brand reputation, have faith that your brand champions and advocates will be your Fairy Godmother to come to your rescue.