Connecting the Dots for "Social Business" Growth

Communications + Integrated Strategy + Technology / Measurements = Growth

 I see the need, I envision the potential, and I'm seeking an opportunity to make a difference. I've done my research through my journey over the past several weeks of networking with marketing consultants, meeting with corporate executives, and interviewing for a variety of marketing/ communications positions. The conclusion I've come to is that technology, brand strategy, and internal corporate communications need to be aligned within an organization.

Companies that take advantage of emerging technology to connect the dots with streamlined communication within their departmental silos, incorporate an integrated (mix of traditional, digital, and social media marketing) brand strategy, and analyze digital and social media metrics will be light years ahead of their industry competitors.

Speak no evil, hear no evil: A lesson for Facebook Page Managers

So I realize that I have not updated by blog or written a new article in a LOOOOOONNNNNGGGG.... time. Over a year to be exact. That makes me a bad blogger. Good thing I'm not putting my career on the line, based on my blogging frequency.

Checking in on my blog page reminded me of a lesson I have been practicing lately as a Facebook page manager: If you do not have anything good/ fascinating/ amazing to say on your social media channel, it is best to not say anything at all. People do not share crap. It is a fact. People share amazing.

Think about it...what is the last video, picture, song, etc. that you shared on a social network? What was it that evoked an emotion in you to make you go out of your way to tell others?