Showing posts with label digital footprint. Show all posts
Showing posts with label digital footprint. Show all posts

3/27/13

Spring Cleaning! Refresh Your Personal Brand

Spring is here and nothing puts a little pep in your step more than a makeover! It's time to dust off that profile pic and freshen up your social media profiles to refresh your personal brand.

Think you don't have a brand? Are you on the internet? Have you ever created a profile on a social networking site? Guess what? You do, and it probably needs some polishing.

I recently refreshed all my social networking profiles, so I will guide you through it with examples. It is a little time consuming, but the investment in YOU is well worth it.


Refresh Your Personal Brand

1. Assess your digital footprint. What sites and social networks do you have a profile on? List them all. Remember to check your phone for apps you may have downloaded that are also social networks: GetGlue, Vine, Viddy, FourSquare, etc.

Georgia Cross Facebook | refresh personal brand
2. Say cheese! You're going to need some current pics. Dogs, cats, children, and even your significant other are cute but they don't belong in your profile pictures...especially on LinkedIn. 

Time to shine like a star with a photo shoot. Pick a location that will give you several interesting background angles. I chose Nashville's downtown buildings as my background.


Take lots of photos so you have enough to vary them on all your profiles. I kept the same outfit on for consistency. Be sure to get several head shots, since most social profile pics are small and that's about all you can fit into the viewable area.

1/25/10

The quest for BigFoot in Social Marketing



Does BigFoot exist? Well, in the digital world it exists in the term: Digital Footprint.

Wikipedia defines "Digital Footprints" as traces left by someone's activity in a digital environment. In social media/ social marketing, "digital footprint" can refer to the size of one's online presence as it relates to the number of individuals he or she is interacting with. How many followers on Twitter, How many friends on Facebook, How many connections on LinkedIn, etc. – these all make up your digital footprint.

The topic of “personal brand” in social marketing has become more and more popular, as a career tool in growing and establishing one's expertise and digital following. Every blogger, Tweeter, and online marketer is competing for their share of YOUR attention. Lucky for me, at this moment I have it!