Showing posts with label social media community; social media community manager; social media marketing. Show all posts
Showing posts with label social media community; social media community manager; social media marketing. Show all posts

3/21/13

Handle With Care: Your Social Media Community is Your Baby


In my experience managing social media communities for brands, I've noticed an almost parental bond that develops within a social media community manager.
Your social media community is your baby: care for it, nurture it, love it, and watch it grow.

Here's how:

Name your baby & Get it dressed.
Do not leave your baby naked with no profile image or description. Naming your social media profiles and making sure they are consistent with the brand is very important for first impressions when it's time for your baby to make friends.

Think, first day of school: the profile description, images, and colors you choose all say something about your brand's community. Make sure the "look, feel, and voice" are consistent with print materials, web and email graphics and copy, videos, and all brand elements. Always be aware of what impression you are making with your brand in social media.