Social Media Integration Checklist: Linking Your Way to More Liking

Once you have your social media profiles established and have built an audience with some community interaction, make sure you are well and consistently branded across all social networks, and then integrate the ability to connect in every marketing function and every customer touch point.

First, you have to think like a customer: where do they see, touch, hear, and interact with your brand? Make a checklist of everything, separating online and offline.

Remember, to KISS (keep it simple, silly marketer) the easier you make it for your customers to connect to your brand, the more likely they will be to do so.