Marketing Cast of Wizard of Oz Characters

This is my version of the classic Wizard of Oz cast with a marketing-style remix.

The Cast:

Starring Dorothy, THE WIDE-EYED MARKETER, always up for an adventure and on an ever-changing journey.

"I'll get you, my pretty, and your little dog, too" - Toto, YOUR COMPANY, can't be left behind. You must bring all of your colleagues with you, coaching, training, education along the way.

The Lion  as CONTENT, the heart of marketing. You must be brave, put yourself out there with original content. It isn't easy and you may fail a time or two. You will never succeed until you try.

Little Miss Muffet's No Fear SEO Tips

The nursery rhyme goes:

"Little Miss Muffet sat on a tuffet. Eating her curds and whey, Along came a spider, Who sat down beside her. And frightened Miss Muffet away"

In the marketing world, "spiders" are Google's algorithms that connect what someone is searching for with what is available from all of the millions upon millions of websites on the internet. When a word or term is "Googled"(I believe Google is a verb!) the spiders "crawl the web" with the number one goal of presenting the most relevant results. A marketer's number one goal is to be found within the top of those search results.

Have no fear, the modern Little Miss Muffet is armed with Search Engine Optimization (SEO) knowledge when Google's spiders come to crawl her website. Here are a few tips to get you on your "whey":