This is my version of the classic Wizard of Oz cast with a marketing-style remix.
The Cast:
Starring Dorothy, THE WIDE-EYED MARKETER, always up for an adventure and on an ever-changing journey.
"I'll get you, my pretty, and your little dog, too" - Toto, YOUR COMPANY, can't be left behind. You must bring all of your colleagues with you, coaching, training, education along the way.
The Lion as CONTENT, the heart of marketing. You must be brave, put yourself out there with original content. It isn't easy and you may fail a time or two. You will never succeed until you try.
