Little Miss Muffet's No Fear SEO Tips

The nursery rhyme goes:

"Little Miss Muffet sat on a tuffet. Eating her curds and whey, Along came a spider, Who sat down beside her. And frightened Miss Muffet away"

In the marketing world, "spiders" are Google's algorithms that connect what someone is searching for with what is available from all of the millions upon millions of websites on the internet. When a word or term is "Googled"(I believe Google is a verb!) the spiders "crawl the web" with the number one goal of presenting the most relevant results. A marketer's number one goal is to be found within the top of those search results.

Have no fear, the modern Little Miss Muffet is armed with Search Engine Optimization (SEO) knowledge when Google's spiders come to crawl her website. Here are a few tips to get you on your "whey":

#SF Social Media Visitors Guide

The social media savvy way to travel, connect, and save in San Francisco!
I wanted to get as much leisure and sight seeing in as possible on my recent work related trip to San Francisco, CA. Once my hotel was booked, I took to the web and Tweets to plan and navigate my way around the city's famous attractions.

First, I started with the hotel's website for a list of all the complementary perks (there were quite a few! My favs: complementary bicycles, daily complimentary happy hours, and a companion goldfish for my stay). I connected Hotel Palomar SF on Twitter.  They were very welcoming and social, tweeting with me during my stay.

I also checked out a travel blogger's review via a RT find from Kimpton San Francisco's Twitter account. This gave me a real perspective of what the hotel is like as well as a few tips that were handy in my stay.

Marketers: Get Your Head Out of the Sand and Into the Digital Age!

Throughout this Summer, I have been networking and interviewing with several Nashville-based companies only to find that I seem to be “on another level” than the typical corporate marketer in my approach to an integrated marketing strategy that uses technological trends to deliver relevant content to customers.

Forgive me while I step onto my soapbox and shout for a second:

If you are a “Marketing Director” or “Marketing Manager” in today’s technology, consumer-driven marketplace, it’s your freakin’ job to understand how digital and social media marketing fit into the landscape of who you are marketing to and how your marketing messages are being communicated.  It’s just another part of the marketing mix.

Guest Blogging: A Win, Win, Win!

Guest blogging is simply writing an article that fits with a blog's core topic, yet provides a slightly different perspective from the usual author. This gives audiences exposure to new people, thoughts, and is great for maximizing a blog's exposure to new audiences....not to mention a chance to expand ones' personal brand if you are the guest blogger!

This week, I'm guest blogging for my friend, John W. Ellis over at Crescent Interactive!

Check out my "Winning Google+ Hangout Strategies" article on John's Blog to learn how Google+'s Hangouts and Hangouts On Air can help your brand.


GUESTS ARE ALWAYS WELCOME! 
Interested in guest blogging for me or having me guest blog for you? 
I'm happy to entertain the idea....just Tweet me a message at @crossga and let's connect.

Connecting the Dots for "Social Business" Growth

Communications + Integrated Strategy + Technology / Measurements = Growth

 I see the need, I envision the potential, and I'm seeking an opportunity to make a difference. I've done my research through my journey over the past several weeks of networking with marketing consultants, meeting with corporate executives, and interviewing for a variety of marketing/ communications positions. The conclusion I've come to is that technology, brand strategy, and internal corporate communications need to be aligned within an organization.

Companies that take advantage of emerging technology to connect the dots with streamlined communication within their departmental silos, incorporate an integrated (mix of traditional, digital, and social media marketing) brand strategy, and analyze digital and social media metrics will be light years ahead of their industry competitors.