Adventures in Advertising: I'm Going Back to Agency Side!

If you've ever had a conversation with me over coffee or at a conference or networking event, you know that my next big adventure is exactly what I've been seeking: working on integrated marketing campaigns with a national consumer brand. The needle in the haystack part has been finding that opportunity while staying in Nashville.

I've worked for ad agencies for the bulk of the beginning of my career and have been client side marketing for the past four years.

While I was not sure whether my next adventure would take me to client side (in-house marketing department) or consultant side (advertising agency), my goal is to make an impact with a national consumer brand in contributing my knowledge and expertise in traditional, digital and social media marketing.

I'm joining the Nashville office of Catapult Marketing- ranked Hub Magazine's #1 shopper marketing agency, where I'll be working on integrated marketing campaigns for the Mars Petcare account, which is known for its many consumer pet food brands, including Pedigree (woof!), Cesar, and Whiskas (meow!).

So, in a nod to one of the advertising greats, David Ogilvy, I'm celebrating the vast opportunities ad agencies have as consumer behavior changes along with technology. This is an exciting time to be working in advertising, especially with a firm like Catapult, which is rich in consumer and shopper data and analytics.