Fake Friends and the Zombie Facebook Apocalypse

I manage Social Media Club Nashville's Facebook Group page and have noticed more and more requests to join the group from fake Facebook profiles. It has gotten to the point that I have to look at each one to see if it is someone in the Middle East that just opened a Facebook page within the last week and has no friends or photos aside from their smiling profile pic.

Here are the common things I've noticed from the fakers AKA Facebook Zombies:
  • They join a lot of groups and community interest pages
  • They did not fill out the about section
  • They "like" a ton of pages all within a small time frame, sometimes even hundreds within as little as fifteen minutes
  • They do not have any interactions, such as comments back and forth with others


Junior High 101: The Why and How of Popularity and Brand Advocacy

The opportunity for a brand to connect with an audience on an emotional level is more alive now than ever in the world of marketing.

Through social media, a brand has a personality. There's the brand voice in messaging and the visual representation in images and video. More impactful, is the ability to take advantage of a brand's popularity to make a connection and share an experience to propel brand advocacy.

popularity and brand advocacy
photo via: Flickr.com

Why does Popularity work? How does Brand Advocacy work?

1. Junior High 101: Popularity.

Everyone wants to be popular. Using social media listening tools, you can easily see who talks about your brand favorably and shares your content the most.

For whatever reason, these people are attracted to what you have to offer, whether it be a product or a service or maybe they just feel your brand says a lot about who they are or aspire to be.


Jason Townsend on NASA's Google+ and Social Media Marketing

I am pleased to have had the opportunity to sit down with one of the lead social media managers at one of the brands I #LOVE: NASA. Not only is NASA leading the way space discovery, it's utilizing multi-channel, targeted social media tactics to bring stellar experiences to us.

 [VIDEO] Jason Townsend, Deputy Social Media Manager at NASA and Georgia Cross, Co-founder of Social Media Club Nashville, discuss NASA's Google+ and social media marketing content strategies at the #moonbuggy #NASASocial event at NASA Marshall Space & Rocket Center in Huntsville, AL (April 2013
Related NASA Social Media posts: