Think Like A Rock Star | Mack Collier on Turning Customers into Fans

I'm a fan of pop culture- just as much as I'm a fan of marketing. That's why Mack Collier's book, "Think Like A Rockstar," was such a win-win for me to read.

It's filled with stories of how rock stars and divas like Jewel, Lady Gaga, Katy Perry, Taylor Swift and even one of my favorite Nashville 'ol schoolers- Johnny Cash, built their fan following by creating unique experiences that allow their fans to take ownership in helping the brand grow.

There are also examples of how companies like Red Bull, Fiskars, and Graco have used social media to build brand loyalty and celebrate the communities of their fans. If you get the book, look for tactical "Backstage Passes" throughout the book for clever ways to implement these fun learnings!


Adventures in Advertising - One Month Check In

It's been a month since my last blog post and since I've started my new job, so this is a quick post to let my friends and followers know I'm still alive! As you can imagine, I have found that starting a new job takes almost all of my focus outside of keeping Social Media Club Nashville events going and attending the occasional networking event.

I promise I'm learning a lot and will have a thoughtful and insightful blog post for you soon about my adventure in advertising aka #AgencyLife. Until then, here's a little entertainment for you in the meantime!

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