Top 13 Shopper Marketing e-newsletters for Digital Divas like me

Nashville is known for Country Music, Tourism, and Publishing…but there are several hidden gem Retailers (Dollar General, Tractor Supply Company, Journey’s, Kirkland’s) and CPG companies (Mars Petcare, Oreck, GooGoo Clusters, Griffen Technology) right here, as well as the Shopper Marketing Agency I work for, Catapult Marketing…where the focus is on you- the consumer.

I’m fascinated by the intersection between digital technology (apps, beacons, targeted digital ads and coupons) and the connection between the brand, consumer, and retailer. It’s a growing segment of digital marketing, focused around ever-changing shopper habits, called “Shopper Marketing”. 

Below is the list of
Top 13 Shopper Marketing e-newsletters I subscribe to in order to stay informed of the latest trends. Many of these Shopper Marketing e-newsletters feature case studies where retailers and brands are finding success in digital shopper marketing. There are no rules, so the playing field is wide open and I am a huge fan! Let’s watch it play out together. 

Get your inbox ready! The links below will take you directly to the Shopper Marketing e-newsletter’s subscribe pages. You’re welcome ;) NOTE: These are in NO particular order. 

Top 13 Shopper Marketing e-newsletters: 

13. RetailTouchpoints Retail TouchPoints (RTP) is an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels. 

Retail Leader
100% Senior Executive Focused, Retail Leader delivers news, analysis and information specific to the needs of top managers in the retail, food, and allied industries.


Joe Pulizzi on Content Marketing | Notes from 4/6/17 #nashvilleama Presentation

Pic: Me & Joe Pulizzi at #NashvilleAMA on 4.6.17.
Today I attended a local NAMA (Nashville AMA) Marketing program, and here’s what I learned about Content Marketing from Joe Pulizzi, founder of Content Marketing Institute. 

Content Marketing is where digital marketing lives and has long term success. Hoping some of this can help you in your long-term marketing strategies! 

First things first. Some CEOs and CFOs may ask, "What's the point of content marketing?"

Per Joe Pulizzi, [it's] "building an audience in order to change a behavior" - AKA conversion.


STEP 1: Find the Sweet Spot
  • what is your customer's sweet spot? What do they want to know?
  • What knowledge do you have that is valuable to them?
  • What topic are you the leading expert on?

STEP 2: Content Tilt 
  • Don’t just put out the same kind of content everyone else does on the same channels. Get crafty with resources.
  • Where is there an area of differentiation that you can distribute your content to break through?
  • What is your differentiator amongst your competitors? You must break through!


Social Media SNAPSHOT: SmileDirectClub

Nashville’s own SmileDirectClub is a rising star amongst Music City Startups, and it holding it’s own amongst national Forbes rankings.

I was so impressed with SmileDirectClub after hearing about it from a friend and getting a sampling of the customer experience myself, that I decided to dig a little deeper into the brand and learn what is making it such a success (at least in the world of social media).

Flip through the slides, and you’ll see why there’s lots of room for this brand to grow with so many active social media customers!

Disclaimer: This is for my personal blog. Opinions are my own, not related to my employer or any other business or organization I am affiliated with. This is not a paid advertisement or endorsement for SmileDirectClub. Logos, images, and social media content used here are trademarks of  SmileDirectClub.

Related Articles featuring Nashville companies:


Best of #Nashville Instagram: Skylines

If you are like me, you love traveling and exploring new places…even in your own town. Lucky for me, I don't have to go far to see the best Nashville skyline views. I work, play, and explore in Nashville every day, capturing it all on Instagram.

I consider myself an "Instagram Photographer"- but aren't we all?! By using the #Nashville hashtag, I have discovered some great Nashville skyline views from some fellow fans of beautiful Music City. You will want to follow these Instagramers!

Here are my picks for the Best of #Nashville Instagram Skylines:

For the best "bird's eye" view- if the bird were a robot with a camera, follow the drone, @drone615!

A photo posted by Jason Hoffman (@drone615) on


That Time I Hashtaged a Hot Dog in Nashville…

I gotta say, there’s nothing I love more than a good hotdog on a sunny day in Nashville. (I hear you chuckling! Let’s just get those dirty thoughts cleared away right away.)

I recently frequented Nashville’s beloved Hot Diggity Dog, and was pleased by not only their amazing menu, but by their social media suaveness. I Instagram’d a hot dog sign pic proclaiming my love with a #hotdog emoji (Thank you, Apple iOS 9.3!).

Later, I discovered @HotDiggityDog reposted my pic, giving me some love in return. They also followed me and “liked” my post. Just that little bit of social affection from them makes me love them even more. So of course, I had to tell you all about it! ‘Cause that’s how social media strategy works ;)

Here’s what they are doing right:

Social Signage:
In addition to all of their hot dog themed signage, Hot Diggity Dog has signs displayed throughout their location (on the wall, table tents, everywhere!), listing all their social media profiles and encouraging follows.