6/26/14

It's a whole new world! My journey into Digital Marketing for a CPG Brand

It's a whole new world.
I've been saying that to myself for the past ten months...since I transitioned into a Digital Account position within a Shopper Marketing Agency, working on a CPG (Consumer Packaged Goods) brand. For a long time, I've wanted to work on a national brand. I wanted to be on the cutting edge of digital within this space. So finding that opportunity in Nashville, where those opportunities are few and far between, was a dream come true!

What I learned the very first day, week, month, and going on year is that it's a whole new world from anything I've ever done in the past. I needed to learn about how products are manufactured, how they are sold, how budgets are set and managed for branding, media, and promotions as well as my client's business and marketing goals.

What a great opportunity to learn and grow! I learned it's not all about what you know. Sometimes, you have to start from the bottom to get to where you need to be. Even if you are super knowledgeable in one area (for me, social media and digital branding), there are other areas that I know zero about (for me, CPG and the wonderful world of consumer promotions, couponing, and retail marketing).

10/4/13

#OmniNashville's Tweet-tastic Grand Opening

Pictured with Jay Cooney at Omni Nashville Hotel.
Sometimes being a socially savvy "in the know" Southern girl has it's perks. I was honored to be among some of Nashville's online influencers invited to a VIP dinner and tour of Nashville's newest luxury hotel…and participate in the #OmniNashville Twitter party at the same time!

Monday Sept. 30, 2013 Omni Nashville Hotel celebrated it's Grand Opening with an hour-long national Twitter Party & VIP Nashville gathering, hosted by @OmniNashville and @OmniHotels. The #OmniNashville hashtag was filled with pictures, facts and giveaways, including a stay at Omni Nashville.

For me, the best part was spending time with Jay Cooney, who manages Social Media for @OmniHotels from a corporate level and meeting Kellie Keyes, who manages social media for @OmniNashville (among other marketing duties), as well as others from Omni's marketing & communications team. My "marketing geek" hat was on as I learned all about how they planned the opening and manage communications as an internal team.

9/15/13

Think Like A Rock Star | Mack Collier on Turning Customers into Fans

I'm a fan of pop culture- just as much as I'm a fan of marketing. That's why Mack Collier's book, "Think Like A Rockstar," was such a win-win for me to read.

It's filled with stories of how rock stars and divas like Jewel, Lady Gaga, Katy Perry, Taylor Swift and even one of my favorite Nashville 'ol schoolers- Johnny Cash, built their fan following by creating unique experiences that allow their fans to take ownership in helping the brand grow.

There are also examples of how companies like Red Bull, Fiskars, and Graco have used social media to build brand loyalty and celebrate the communities of their fans. If you get the book, look for tactical "Backstage Passes" throughout the book for clever ways to implement these fun learnings!

9/8/13

Adventures in Advertising - One Month Check In

It's been a month since my last blog post and since I've started my new job, so this is a quick post to let my friends and followers know I'm still alive! As you can imagine, I have found that starting a new job takes almost all of my focus outside of keeping Social Media Club Nashville events going and attending the occasional networking event.

I promise I'm learning a lot and will have a thoughtful and insightful blog post for you soon about my adventure in advertising aka #AgencyLife. Until then, here's a little entertainment for you in the meantime!




Related post:

8/5/13

Adventures in Advertising: I'm Going Back to Agency Side!

If you've ever had a conversation with me over coffee or at a conference or networking event, you know that my next big adventure is exactly what I've been seeking: working on integrated marketing campaigns with a national consumer brand. The needle in the haystack part has been finding that opportunity while staying in Nashville.

I've worked for ad agencies for the bulk of the beginning of my career and have been client side marketing for the past four years.

While I was not sure whether my next adventure would take me to client side (in-house marketing department) or consultant side (advertising agency), my goal is to make an impact with a national consumer brand in contributing my knowledge and expertise in traditional, digital and social media marketing.
I'm joining the Nashville office of Catapult Marketing- ranked Hub Magazine's #1 shopper marketing agency, where I'll be working on integrated marketing campaigns for the Mars Petcare account, which is known for its many consumer pet food brands, including Pedigree (woof!), Cesar, and Whiskas (meow!).
So, in a nod to one of the advertising greats, David Ogilvy, I'm celebrating the vast opportunities ad agencies have as consumer behavior changes along with technology. This is an exciting time to be working in advertising, especially with a firm like Catapult, which is rich in consumer and shopper data and analytics.