10/19/16

Best of #Nashville Instagram: Skylines

If you are like me, you love traveling and exploring new places…even in your own town. Lucky for me, I don't have to go far to see the best Nashville skyline views. I work, play, and explore in Nashville every day, capturing it all on Instagram.

I consider myself an "Instagram Photographer"- but aren't we all?! By using the #Nashville hashtag, I have discovered some great Nashville skyline views from some fellow fans of beautiful Music City. You will want to follow these Instagramers!

Here are my picks for the Best of #Nashville Instagram Skylines:

For the best "bird's eye" view- if the bird were a robot with a camera, follow the drone, @drone615!

A photo posted by Jason Hoffman (@drone615) on

3/6/16

That Time I Hashtaged a Hot Dog in Nashville…

I gotta say, there’s nothing I love more than a good hotdog on a sunny day in Nashville. (I hear you chuckling! Let’s just get those dirty thoughts cleared away right away.)

I recently frequented Nashville’s beloved Hot Diggity Dog, and was pleased by not only their amazing menu, but by their social media suaveness. I Instagram’d a hot dog sign pic proclaiming my love with a #hotdog emoji (Thank you, Apple iOS 9.3!).

Later, I discovered @HotDiggityDog reposted my pic, giving me some love in return. They also followed me and “liked” my post. Just that little bit of social affection from them makes me love them even more. So of course, I had to tell you all about it! ‘Cause that’s how social media strategy works ;)

Here’s what they are doing right:

Social Signage:
In addition to all of their hot dog themed signage, Hot Diggity Dog has signs displayed throughout their location (on the wall, table tents, everywhere!), listing all their social media profiles and encouraging follows.

8/14/14

Dollar General Steps into the Digital Coupon Game


I've been following what I call the "retail wars" for a while…and what I mean by that is the technology battles retailers are playing: from e-commerce sites, to email, to digital coupons, to social media, to apps, to customer relationship management tools, to data tracking and personalization of offers…..All of our favorite stores are in a war for our attention, and ultimately our shopper dollars.

Nashville's own Dollar General is reaching the savvy shopper with digital coupons via the Coupons.com platform. 
On July 31, 2014 Dollar General in partnership with Coupons.com completed the successful rollout of its new DG Digital Coupons program to its more than 11,300 stores across 40 states.

To use the DG Digital Coupon Program, customers can sign up either online or in stores using their phone number. After signing up, customers can select coupons to be added to their profile and the discounts are then applied to a customer’s purchase at checkout. No printing, no clipping, all digital!

6/26/14

It's a whole new world! My journey into Digital Marketing for a CPG Brand

It's a whole new world.
I've been saying that to myself for the past ten months...since I transitioned into a Digital Account position within a Shopper Marketing Agency, working on a CPG (Consumer Packaged Goods) brand. For a long time, I've wanted to work on a national brand. I wanted to be on the cutting edge of digital within this space. So finding that opportunity in Nashville, where those opportunities are few and far between, was a dream come true!

What I learned the very first day, week, month, and going on year is that it's a whole new world from anything I've ever done in the past. I needed to learn about how products are manufactured, how they are sold, how budgets are set and managed for branding, media, and promotions as well as my client's business and marketing goals.

What a great opportunity to learn and grow! I learned it's not all about what you know. Sometimes, you have to start from the bottom to get to where you need to be. Even if you are super knowledgeable in one area (for me, social media and digital branding), there are other areas that I know zero about (for me, CPG and the wonderful world of consumer promotions, couponing, and retail marketing).

10/4/13

#OmniNashville's Tweet-tastic Grand Opening

Pictured with Jay Cooney at Omni Nashville Hotel.
Sometimes being a socially savvy "in the know" Southern girl has it's perks. I was honored to be among some of Nashville's online influencers invited to a VIP dinner and tour of Nashville's newest luxury hotel…and participate in the #OmniNashville Twitter party at the same time!

Monday Sept. 30, 2013 Omni Nashville Hotel celebrated it's Grand Opening with an hour-long national Twitter Party & VIP Nashville gathering, hosted by @OmniNashville and @OmniHotels. The #OmniNashville hashtag was filled with pictures, facts and giveaways, including a stay at Omni Nashville.

For me, the best part was spending time with Jay Cooney, who manages Social Media for @OmniHotels from a corporate level and meeting Kellie Keyes, who manages social media for @OmniNashville (among other marketing duties), as well as others from Omni's marketing & communications team. My "marketing geek" hat was on as I learned all about how they planned the opening and manage communications as an internal team.