8/14/14

Dollar General Steps into the Digital Coupon Game


I've been following what I call the "retail wars" for a while…and what I mean by that is the technology battles retailers are playing: from e-commerce sites, to email, to digital coupons, to social media, to apps, to customer relationship management tools, to data tracking and personalization of offers…..All of our favorite stores are in a war for our attention, and ultimately our shopper dollars.

Nashville's own Dollar General is reaching the savvy shopper with digital coupons via the Coupons.com platform. 

On July 31, 2014 Dollar General in partnership with Coupons.com completed the successful rollout of its new DG Digital Coupons program to its more than 11,300 stores across 40 states.

To use the DG Digital Coupon Program, customers can sign up either online or in stores using their phone number. After signing up, customers can select coupons to be added to their profile and the discounts are then applied to a customer’s purchase at checkout. No printing, no clipping, all digital!