3/6/16

That Time I Hashtaged a Hot Dog in Nashville…

I gotta say, there’s nothing I love more than a good hotdog on a sunny day in Nashville. (I hear you chuckling! Let’s just get those dirty thoughts cleared away right away.)

I recently frequented Nashville’s beloved Hot Diggity Dog, and was pleased by not only their amazing menu, but by their social media suaveness. I Instagram’d a hot dog sign pic proclaiming my love with a #hotdog emoji (Thank you, Apple iOS 9.3!).

Later, I discovered @HotDiggityDog reposted my pic, giving me some love in return. They also followed me and “liked” my post. Just that little bit of social affection from them makes me love them even more. So of course, I had to tell you all about it! ‘Cause that’s how social media strategy works ;)

Here’s what they are doing right:

Social Signage:
In addition to all of their hot dog themed signage, Hot Diggity Dog has signs displayed throughout their location (on the wall, table tents, everywhere!), listing all their social media profiles and encouraging follows.