Professional Summary

Digital Marketing Strategist

I wear many hats and utilize many tools:  Cat Herder, Mystery Solver, Dot Connector, Advocate, Tour Guide, Architect, Explorer...the list goes on.

Experienced in strategic problem solving and project management in the implementation of traditional, digital, and social media marketing campaigns for local, regional, and national brands. Analytically strong, with proven ability to demonstrate data interpretation and idea generation in improving the customer experience.


BRAND EXPERIENCE:
Temptations | Sheba | Iams | Dentastix | Pedigree | Cesar | The Pedigree Foundation | Pillsbury Winthrop Shaw Pittman | Blue Sky MD | DuVita, LLC | Nissan | Infiniti | The Home Depot | Ebonite International | PivotHealth | Nashville Zoo | Sprintz Furniture | Famous Dave's | Social Media Club Nashville | American Advertising Federation Nashville | National Kidney Foundation of Middle TN | Nashville Humane Association | Make-A-Wish Foundation of Middle TN

B2B & B2C INDUSTRY EXPERIENCE:
CPG | Petcare | Shopper Marketing | Legal | Automotive | Financial | Healthcare | Legal | Manufacturing | Retail | Non-Profit | Professional Services | Travel & Tourism | Restaurant

PROFESSIONAL AFFILIATIONS:
- Social Media Club Nashville | Co-Founder & Director of Nashville Chapter, 2009-2015
- American Advertising Federation Nashville | Board Member 2006 - 2011
- Nashville American Marketing Association
- Nashville Technology Council
- Digital Nashville

AREAS OF EXPERTISE:
Digital Promotions | Digital Coupons | Digital Product Sampling | Content Marketing | Social Media | Ratings & Reviews | e-Commerce | Website Development | Integrated Marketing Strategy | Search Engine Marketing (SEM) | Search Engine Optimization (SEO) Analytic Reporting & Key Performance Indicator (KPI) Analysis | Inbound Marketing | User Experience (UX) | Email Marketing | New Product Branding & Promotions

TECHNOLOGY & PLATFORMS:
RevTrax | BazarreVoice | Coupons.com | Omniture | HootSuite | Social Mention | Sprout Social | Radian 6 | Facebook Insights | YouTube Insights | Google Analytics | HubSopt | SiteImprove | Constant Contact | Emma Email

View my full profile and connect with me at:  linkedin.com/in/georgiacross

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