Top 13 Shopper Marketing e-newsletters for Digital Divas like me

Nashville is known for Country Music, Tourism, and Publishing…but there are several hidden gem Retailers (Dollar General, Tractor Supply Company, Journey’s, Kirkland’s) and CPG companies (Mars Petcare, Oreck, GooGoo Clusters, Griffen Technology) right here, as well as the Shopper Marketing Agency I work for, Catapult Marketing…where the focus is on you- the consumer.

I’m fascinated by the intersection between digital technology (apps, beacons, targeted digital ads and coupons) and the connection between the brand, consumer, and retailer. It’s a growing segment of digital marketing, focused around ever-changing shopper habits, called “Shopper Marketing”. 

Below is the list of
Top 13 Shopper Marketing e-newsletters I subscribe to in order to stay informed of the latest trends. Many of these Shopper Marketing e-newsletters feature case studies where retailers and brands are finding success in digital shopper marketing. There are no rules, so the playing field is wide open and I am a huge fan! Let’s watch it play out together. 

Get your inbox ready! The links below will take you directly to the Shopper Marketing e-newsletter’s subscribe pages. You’re welcome ;) NOTE: These are in NO particular order. 

Top 13 Shopper Marketing e-newsletters: 

13. RetailTouchpoints Retail TouchPoints (RTP) is an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels. 

Retail Leader
100% Senior Executive Focused, Retail Leader delivers news, analysis and information specific to the needs of top managers in the retail, food, and allied industries.

Brick Meets Click Blog - Industry consultants, publishing content that companies make sense of what's happening in grocery retail today.

10. CPG MattersOffers a current picture of the CPG business, with a broad appeal in marketing departments, trade, consumer, and food service.

9. NRF SmartBrief  - 
(National Retail Federation) Retail Industry News

8. SmartBreif on Social Business Top brands and retailers leveraging social media for influence.

7. IAB SmartBrief (Internet Advertising Bureau) News for advertising, marketing and media professionals.

6. MMA SmartBrief on Apps
(Mobile Marketing Association) Latest news on mobile apps.

5. Today @ Target Marketing  - Today @ Target Marketing covers the gamut of direct marketing issues, from database marketing and creative to e-commerce, lists, telemarketing, B-to-B, privacy and more. 

4. Shop.org SmartBrief Digital Commerce News.

3. Internet Retailer
Internet Retailer’s email newsletter for e-commerce executives.

2. MediaPost- MARKETING INSIDER: CUSTOMER EXPERIENCE - Exploring the customer relationship with brands and technology.

1. Think With GOOGLEData, trends, insights, and inspiration based on real-time customer search analytics- straight from GOOGLE.

Leave a comment below to let me know what you think! Do you have others to add to the list? 

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