NASHVILLE’S Ones to Watch (and learn from): Companies who “get” Social Marketing

> Paramore|Redd
Masters of online marketing and social media, this company practices what it preaches. Lead by a preacher’s daughter, no less! Paramore|Redd is a one stop shop for online marketing- from websites to web banners, online media buying, social media, e-mail newsletters, SEO, and more. They don’t just get it, they share it. Hannah Paramore’s team of marketers provide frequent and relevant company and client updates, and marketing tips.  The company’s smart and spunky personality shines through in their e-newsletter and frequent blog, Twitter, and Facebook fan page posts. Hannah is a frequent speaker on the topic of online and social marketing. In the past year, Paramore|Redd consulted with both American Advertising Federation Nashville and Nashville American Marketing Association in developing online communication plans to connect and grow Nashville's advertising and marketing communities.

Check out Paramore|Redd’s Website | Blog  | Twitter | Facebook

> Nashville Area Chamber of Commerce

Yes, the city of Nashville can tout that we have the best chamber of commerce in the US. The Nashville Area Chamber of Commerce was named 2009 Chamber of the Year by the American Chamber of Commerce Executives. The Nashville Chamber is a strong supporter of the technology and marketing communities in Nashville, supporting events like BarCamp Nashville 2009. Through the Chamber’s  Informed and Inspired Speaker Series, Nashville’s business community got to learn firsthand about social media from Paula Berg [@paulaberg], Manager of Emerging Media for Southwest Airlines. The Nashville Chamber regularly Tweets, updates its Facebook fan page, YouTube Channel, and has huge support from its members in promoting the value of membership in their own e-mail newsletters. The Chamber also hosts a member-only Social Media Marketing Special Interest Group (SIG).

Check out Nashville Area Chamber of Commerce’s Website | Twitter | YouTube | Facebook

> Nossi College of Art
Nossi is not just another art school, it’s the one where students want to go to because they already know what to expect. Student Activities Coordinator, Colleen “CC” Curtis manages tons of online video, facebook and twitter updates, and more for students, prospective students, and the community that show what the school has to offer. Set in a casual, but fast-paced environment, the entertaining videos feature faculty interviews, student events, and a variety of topics that are important to the school. The videos are spread “virally” through Facebook, Twitter, and YouTube. A picture says a thousand words, but a live video clip says it all!

Check out Nossi College of Art’s Website | YouTube | Twitter | Facebook 

> The Tennessean
Formerly just another newspaper, The Tennessean is embracing technology, evolving, and leading the way in Middle Tennessee in how readers get their news and in how advertisers reach their audiences. The Tennessean has dedicated Twitter and Facebook staff, with segmented Twitter accounts, based on topic.  The Tennessean Media Group was created to offer research statistics, online ads, videos, and other support for advertisers. The Tennessean was even one of the supporters of BarCamp Nashville 2009, an “un-conference” for the digital and tech community, proving its dedication to finding ways to stay relevant as the demand transitions from paper to digital.

Check out The Tennesseean’s Website | Twitter Directory | Facebook 

> Emma
Emma is that sweet, smart, helpful friend that you can rely on in a moment of need. She’s also the brand icon for an email marketing company, based in Nashville, TN. Emma Email Marketing is an online marketing service for creating, managing, and sending email communications. Emma can show you how to integrate a marketing message by creating a measurable email campaign that links to a landing page and twitter campaign. Emma provides support to its clients through a company blog, e-newsletters, and twitter. Emma is quick to respond via phone, email, live chat and twitter- even tweeting in advance of website maintenance outages to prevent technological errors for users. That’s service you can smile about!

Check out Emma’s Website | blog | Twitter | Facebook 

> centre{source}
centre{source} is a small, but fast-growing company, specializing in the use of digital technology in marketing. Nicholas Holland, the founder of centre{source} is a leader in the digital marketing and technology communities in Nashville. centre{source} has partnered with local ad agencies to help them to expand their online capabilities and services to clients. centre{source} promotes its services on Facebook, Twitter, Flicker, and other social networking sites. Their use of Flickr as a showcase for work and capabilities is particularly impressive. Through their participation in the Nashville Tech Council, Digital Nashville, and Sponsorship of the coveted drink tickets for BarCamp Nashville 2009, centre{source} has grown to attract a huge following as a company. This is apparent at their monthly interactive mixers. Not only have they created their own “Golden Krout” contest, but their mixers have their own Twitter hashtag, #csmixer. This team is smart, creative, and fun, but above all- hard working- centre{source} was named as one of the “Hot 100″ by BusinessTN magazine and their Director of Technology, Chip Hayner, was awarded Software programmer/engineer at the 2009 Nashville Technology Awards

Check out centre{source}’s Website | bolg | Flickr | Twitter | Facebook

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