Wooed by GOOGLE once again with "Fast Flip"

I have been wooed by GOOGLE once again with a shiny, new web application that lets me customize how and what news headlines I want to "flip" through!
What the flip is Fast Flip? GOOGLE's Fast Flip combines qualities of print and the Web, with the ability to "flip" through pages online as quickly as flipping through a magazine. It also enables users to follow friends and topics, discover new content and create their own custom magazines around searches.

What's the flippin' point? You can browse by topic, source, or author from many of the top news sources that you already are familiar with. GOOGLE partnered with select publishers, giving them an opportunity to introduce new readers to their content and provide another resource for ad revenue to be generated online. (You may be aware that there is a decline in print ad spending, since the whole world has gone digital.)

I like the ability to visually scan the layouts, articles, images, and headlines to really get a feel for each publication's brand...you can't do that as well on Twitter, Facebook, and GOOGLE reader......not to mention the fun of "flipping" through the pages.

Google Fast Flip also has iPhone and Android mobile apps for those who like their news on the go. Now we have another reason to sit with our heads down, thumbs glued to our phones at coffee shops and restaurants! Which is not a bad thing if you are waiting for someone...just think about what interesting tidbit of breaking news you can gather to share in person.

Some of my favorites are on the list: Adweek, Brandweek, Mediaweek, Mashable, ReadWriteWeb, Cosmopolitan, Fast Company, New York Times, Rolling Stones, and US Magazine.

Is it flippin' fantastic or a flop? Give GOOGLE's Fast Flip a spin and let me know what you think!

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