Showing posts with label U.S. Army. Show all posts
Showing posts with label U.S. Army. Show all posts

5/28/12

Memorial Day LUV: Get Social with U.S. Army and National Guard!

 In honor of Memorial Day, I'm highlighting of some social media sites that show the lifestyles of U.S. Army and National Guard troops in today's social world.

The U.S. Army is invading Pinterest!
LOVE THIS PIN! Source: http://pinterest.com/pin/157837161910914462/
According to a recent article from The Atlantic Wire, the U.S. Army seeks to reach a broader audience via Pinterest. Below is a quote from the article explaining the intent:
"We saw that would be a way that we could potentially reach an audience that we don't normally reach with our other platforms," Major Juanita Chang, Director of Online and Social Media for the U.S. Army told The Atlantic Wire. "We know pinterest is highly dominated by women... A lot of people that follow the military are men because that's the majority of the military. We want to connect and reach out to the female population and maybe the Army spouses and family members -- the people who wouldn't have any other reason to follow the military otherwise."
I'm honored to live in a country where our military leaders not only serve and protect our country, but have a pretty awesome social media strategy.